Nordic Walking is quickly becoming one of the hottest new fitness trends in the United States.  Recently named one of the top 10 trends for 2006 by the NBC Today Show,  Nordic Walking can be simply explained as fitness walking with poles or cross-country skiing without the skis.  Like cross-country skiing, Nordic Walking is a highly aerobic activity that effectively engages the upper body while walking.

Some of the physical benefits of Nordic Walking include: up to 40% increase in calorie burn, increase of heart rate of 5-17 beats per minute, lower rate of perceived exertion, and lower impact on the joints. 

Nordic Walking targets a wide range of consumers who can benefit from Nordic Walking.  Another great feature of Nordic Walking is that you can Nordic Walk anywhere -- on the sidewalks, trails and even the beach.  You can even Nordic Walk year round, with the proper footwear (snowshoes, lightweight/non-technical crampons, or shoes made to handle snow and ice) as well as a snow basket accessory for Exel’s poles.

Exel launched this exciting new program in the United States in August of 2003, and it is quickly gaining momentum across the country.  Exel’s commitment to the growth of Nordic Walking as a new sport to the US includes the building of a strong base of consumer awareness through an extensive instructor network, live demonstrations at local events throughout the country, and partnerships with retail establishments who continually lead the charge with the newest, most innovative ways to get outside, get fit, and still have a great time.